Category: Business Relationship

Business Relationship

Marketing Efforts Should Highlight What You Have to Offer


As a Realtor along the Treasure Coast, you certainly understand what you can offer to your clients during the purchase or sale of a property. After all, you have put in the time to gain the appropriate education and experience to handle such a complex and stressful process, and you are adept at passing that knowledge on to your clients. To you, it seems obvious why anyone would want to retain your services.


That is where many real estate agents in the Port St. Lucie area make a mistake and fall down on their marketing efforts. In fact, it is not obvious to everyone what a real estate agent brings to the table. Especially in the digital age, when endless home listings are available with just the click of a mouse or a tap on a touchscreen. More than ever before, people think they can act as their own real estate agent and be no worse off in the end. They consider the ‘savings’ that they can make without having to pay their agent, and decide to go it alone.


Business Relationship

Building Relationships With Past Clients


In many ways, real estate is a business that is unique from just about every other. Not only are you selling a service as a Port St. Lucie real estate agent, as opposed to a physical good, you are also helping clients complete a transaction that they may not need to deal with again for 10-20 years or more. For most people, a home purchase is something they only do a few times in their life. Therefore, referrals the need for a real estate agent isn’t something that comes up very often in the average person’s life. With that in mind, it might stand to reason that a real estate agent shouldn’t worry much about maintain relationships with their clients – after all, a client who has recently completed the purchase of a home isn’t likely to need any real estate services for a long time to come.


That couldn’t be further from the truth. Maintaining relationships is crucial to the success of any Treasure Coast real estate agency. How could that be, when people need a real estate agent so infrequently throughout their lives? It is all about networking. Real estate is a relationships business, and building your reputation is key to gaining clients. While it is true that you might only work for one specific client a handful of times, you could very well gain extensive business from their friends, family, co-workers, etc. By maintaining relationships with past clients on an ongoing basis, you will keep your name fresh in their minds and they will have your contact information close at hand. If they happen to hear from a family member or friend that they are in need of a real estate agent, you will have a great chance of getting that referral.

Building Trust