Sometimes, the best real estate marketing activities have absolutely nothing to do with real estate. If you are able to integrate yourself into the community in which you work through any number of different means, you can build relationships that can turn into business later on down the line. The good news is that most of these activities can be done for little to no monetary investment, will only require a small amount of your time, and you might even have fun in the process.
The key to succeeding in your community activities is to not make it all about selling your services. You don’t have to be shy about handing out business cards, but you also don’t need to annoy people by offering to buy or sell a house for them at every turn. Participate in the community because you want to help out, make your area a better place to live, and meet new people. The business benefits that can come later on are simply an added bonus of doing something good.
Consider Inexpensive Sponsorships
One easy way to support your community is to get involved by sponsoring things like youth sports teams or other organizations that need a little money to operate. For example, you might be able to sponsor a youth baseball team for the season and have your business logo printed on some shirts for them to wear during the games. This shouldn’t require a significant outlay of money, but can get your name out into the community and also help kids be active and involved in a sport.
Speaking of sports, sponsorships are often sought for things like fences or benches where business information can be placed. Buying space like this can also get your name out into the community in a place where people frequently gather. You shouldn’t have to go far to find opportunities like this – in fact, you might be solicited for these kinds of sponsorships on a regular basis already. Consider taking one or two of them up on their offer to build some name recognition and do something to support your town.…