Marketing Efforts Should Highlight What You Have to Offer
As a Realtor along the Treasure Coast, you certainly understand what you can offer to your clients during the purchase or sale of a property. After all, you have put in the time to gain the appropriate education and experience to handle such a complex and stressful process, and you are adept at passing that knowledge on to your clients. To you, it seems obvious why anyone would want to retain your services.
That is where many real estate agents in the Port St. Lucie area make a mistake and fall down on their marketing efforts. In fact, it is not obvious to everyone what a real estate agent brings to the table. Especially in the digital age, when endless home listings are available with just the click of a mouse or a tap on a touchscreen. More than ever before, people think they can act as their own real estate agent and be no worse off in the end. They consider the ‘savings’ that they can make without having to pay their agent, and decide to go it alone.